JAPAN
CREATIVE
FOR
BETTER WORLD

Tokyo Creative Salon (TCS) is an annual celebration of creativity
held in Tokyo every March.

In the setting of Tokyo,

TCS fosters dialogue beyond all boundaries among people from diverse creative and manufacturing backgrounds.

It aims to uncover the creativity nurtured by Japan’s unique climate, culture, and sensibilities, refine it from a global perspective, and share it with the world—starting from Tokyo, adorned with cherry blossoms.

Tokyo Creative Salon

Our focus on
the
issues

“How is Tokyo perceived from around the world?”

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Tokyo ranks as the second most creative city

in the world for two consecutive years.

Q

Which city do you think is the most creative?

  • New York /
    USA

    26.4%

    23.9%

  • Tokyo / JPN

    16.2%

    16%

  • Paris /
    FRA

    10.8%

    13.1%

  • London /
    UK

    9.5%

    8%

  • Los Angeles /
    USA

    5.3%

    3.8%

  • Singapore /
    SGP

    0%

    3.6%

  • Hong Kong /
    CHN

    3.9%

    0%

  • Seol /
    KOR

    3.4%

    2.4%

0 7.5 15 22.5 30

Answers collected in 2024

Answers collected in 2023

DATA: Cities Perceived as Most Creative (Innovative and Original)
  • The survey conducted in January 2024 targeting residents from five cities: Tokyo, New York, London, Paris, and Milan.
  • Participants selected one city from a curated list of 30 global cities.
  • The 30 cities were chosen based on the Top 50 cities for Gross Regional Product (GRP) according to a January 2015 report by the Brookings Institution, an American think tank.
  • If countries had multiple cities in the list, a maximum of two cities per country was included.

One thing that hasn’t changed
since last year

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“While the scores in Milan, New York, and Paris
are on the rise,

Japan’s creative confidence remains extremely low.”

Japan’s creative confidence remains extremely low.”

Q

Do you consider yourself to be creative?

  • Tokyo /
    JPN

    26.4%

    23.9%

  • Milano /
    ITA

    79.3%

    72.4%

  • Paris /
    FRA

    78.6%

    69.1%

  • New York /
    USA

    72.9%

    70.4%

  • Los Angeles /
    USA

    69.1%

    69.1%

0 20 40 60 80

Answers “Yes” in 2024

Answers “Yes” in 2023

  • The Survey conducted in January 2024
    Participants: Men and women aged 10 to 60 living in each city.
    Sample size: Tokyo 250, New York 100, Paris 100, London 100, Milan 100.