HARAJUKU
Harajuku: Where Street Culture Converges
In Harajuku, the birthplace of street culture, a diverse range of content will take the entire neighborhood as its stage.
In Ura-Harajuku — which continues to draw global attention — the street runway event "Urahara Fes" will be held, welcoming a new generation of creators to give the legendary Ura-Harajuku boom a contemporary update.
Additionally, through "HARAJUKU MUSIC FES," a circuit-style music festival produced by BEAMS, and participatory programs that draw the whole neighborhood in, every step you take will bring a new encounter with the unique appeal of a neighborhood where fashion and culture are inextricably mixed.
In Ura-Harajuku — which continues to draw global attention — the street runway event "Urahara Fes" will be held, welcoming a new generation of creators to give the legendary Ura-Harajuku boom a contemporary update.
Additionally, through "HARAJUKU MUSIC FES," a circuit-style music festival produced by BEAMS, and participatory programs that draw the whole neighborhood in, every step you take will bring a new encounter with the unique appeal of a neighborhood where fashion and culture are inextricably mixed.
Event
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2026.03.14 SAT ～ 2026.03.15 SUN
From Urahara to the World: New Street Culture
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2026.03.14 SAT ～ 2026.03.15 SUN
A Circuit Music Festival Capturing the Now of Harajuku
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2026.03.20 FRI～ 2026.03.22 SUN
Share a Special Day with a Toast — “Kanpai!”
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2026.03.13 FRI ～ 2026.03.22 SUN
Collect as You Explore! Creator-Designed Keyholders
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2026.03.13 FRI ～ 2026.03.22 SUN
Transforming Vintage into Tomorrow's Fashion — Circular Style
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2026.03.13 FRI
Discovering and Supporting Emerging Creators
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AsahiNa's Ripples of Creation Color the City